Archive for April, 2009

Ignorance will be downfall of EVIL

Posted in Uncategorized on April 16, 2009 by Bhaskar

I use to think political parties knew the common man, because they had their ear to the ground and a pluse on the rural man, because however dumb our politicians may be , they have a strong constituency, especially in rural areas.

 

 Recently, Mulayam Singh Yadav’s Political party came out with it’s manifesto. To begin with His party is a regional party with a limited presence. It is strong in the state of U.P. For those of you who are ignorant about our country, U.P along with Bihar, M.P & Rajasthan account for roughly 40 % of the country’s total population. So you can imagine how many electoral votes and seats that means.

 

UP is large; it has the most number of Lok Sabha [parliament] constituencies. So winning in UP is important. UP has a HUGE number of poor, illiterate semi illiterate people. Obviously because the ruling parties have not wanted to do anything about that, in the past 60 years may I add.

 

In the past people like Mulayam were able to woo illiterate voters in the name of religion and quota based protectionism, and may continue to for a while. However this time he has gone too far. For I think he has misunderstood his target audience.

 

In his manifesto, he promises to banish English and computers. What a joke.

 

He needs to understand that his poor rural voter bends backward to get his child admitted to a English medium school, at times pleads, begs and works over time to make enough money to pay for tuitions so his child can ‘cope up’ in an English medium school.

 

The rural youth want to learn how to operate a computer because it means LIVELIHOOD for him and his  family and a visa to get outs of the darkness.

 

Most of the rural voters will be around the 35 years of age. I wonder whether his manifesto will cut ice.

 

I know this because I have been busy speaking to what I call the serving class – drivers, maids, daily laborers. I know this because I too originate from a dark corner which no one would bother to acknowledge, and I know what people back in my village are talking about right now.

 

All I’m wondering is that out of the total number of people living in the darkness, how many will bother to think about that stupid manifesto and spread the message.

 

I hope they do.

 

Because finally I see an end to evil.

Anything is possible – after all its adland – part II

Posted in Uncategorized on April 6, 2009 by Bhaskar

Goafest never fails to surprise me!

What pisses me off this year is that the jury decided not to award a gold Abby in the film category.

No that does not mean that there were no worthy contenders, it means that the jury was so politically motivated that they though “if not me then not you”.

It is bloody sad, but that is the only logic I can see. You know what, most print and outdoor entries are scam, and most TV stuff is authentic; please discount the recent Y&R India stuff for Colgate.

Anyway, as I said It is Adland.