I went to visit the Golden Temple this weekend. No I didn’t go for any religious reason, I went because I wanted to see the monument in real life. Plus the Wagah boarder and ‘Jaliyaan wala bagh’ – [Amritsar / Punjab food was another reason!].
I liked what I sawJ. Lots of tourists at a religious spot , funny to think of myself as a tourist. Everything at the Golden temple was fairly well organized – and managed by the ‘trust’. It’s supposed to be a very wealthy trust, which wields a lot of political power in the region.
Anyway people had to stand in a line for about 45 – 60 minutes to enter the temple. It got tiring for a lot of people [ hot summer day] but for some it was nothing, an old couple standing near me smiled and said ‘ have faith in him’. [They probably thought I was getting bored standing in the queue] This led me to think about faith. I looked around, and then thought for a while [had nothing else to do!] & realized there are 2 types of faith
1 Faith based on some fact / reality
2 Blind faith; based on nothing but an individual’s hopes / beliefs: surreal
People go to great lengths to uphold their faith, and when their faith shatters they give various logical explanations. But isn’t faith something that should exist in the face of adversity? If it doesn’t isn’t it safe to say it didn’t exist to begin with?
I guess brands can learn a few things from this J
